Every term in your creator business, explained in plain words.
You hear these words every day: funnel, lead magnet, nurture, ROAS. This glossary explains what each one actually means, why it matters to your money, and how it fits the business you already run. Written by Miles Ponce, one term at a time.
What is a funnel?
A funnel is the path a stranger follows to become a customer, one step at a time. For a creator it usually runs content, then a free resource, then emails, t...
Read the answerWhat is an email list and why do creators need one?
An email list is the set of people who gave you their email address and permission to contact them. It is the only audience a creator owns outright. No algor...
Read the answerWhat is a lead magnet?
A lead magnet is a free resource a creator gives away in exchange for an email address. It turns a viewer into a lead you can reach directly, so your next sa...
Read the answerWant the system behind the definitions?
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